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GLOBE HOPPERS – RETAIL INDIA OVERVIEW
“I shall be telling this with a sigh somewhere ages and ages hence:
Two roads diverged in a wood, and I -I took the one less traveled by,
And that has made all the difference.”
Robert Frost, “The Road Not Taken”
Winners of tomorrow will be those that experiment and innovate. While there are obstacles,there are clear opportunities in modern retailing in India. Organizations that experiment and innovate across different aspects will be the ones that emerge as winners.
GLOBE HOPPERS – RETAIL INDIA OVERVIEW
“No power on earth can stop an idea whose time has come”
Dr Manmohan Singh, then Finance Minister of India, quoted Victor Hugo while presenting the Union Budget 1994-95, making a reference to the Indian economy's unlimited potential.
The Indian consumer is changing rapidly. The average consumer today is richer, younger and more aspirational in his or her needs than ever before. Consumers now value convenience and choice on a par with getting value for their hard earned money. A range of modern retailers is attempting to serve the needs of the ‘new’ Indian consumer. The last few years have witnessed an explosion of organized retail formats like supermarkets and hypermarkets in an otherwise fragmented Indian retail market.
To tap this growth opportunity, Indian retail organizations need to be prepared for a quick scale up across dimensions of people, processes and technology in addition to identifying the right formats and value propositions for the Indian consumer.
By 2010, organized retail in India is projected to reach US$ 23 billion. (Source: Retail Asia 2005,KPMG in India Analysis 2005). The optimism about Indian retail is corroborated by the KPMG in India 2005 Retail Survey. More than 70 percent of our survey respondents expect to grow in excess of 40 percent per annum in the next three years. Going by the growth plans of the retailers we met, modern retailing is expected to double in terms of the number of outlets and amount of retail space in the next three years, with the emergence of more national retail chains. Modern retailing action is in urban areas – but India is witnessing experiments to tap rural retail potential
GLOBE HOPPERS – CONCEPT
A mall based retail chain of ‘travel shops’
To service customers at their doorsteps
Mall = Goodlife experiences
Shopping + Food + Entertainment + Travel
Globehoppers will provide that missing Travel link
Globe Hoppers is an exciting marriage of
The Retails Malls ‘high footfall catchments’
The mall prescence will assist in harnessing the high footfalls but info dissemination and back up will be provided by a strong online platform
An Online Implementation Platform
A potential customer on the ‘faceless’ internet highway,gets immediate and personalized attention at the nearest outlet next to him (in a mall shoppe), boosting convergence
Backed by 49 years of Travel Experience
There is no substitute for ‘GOODWILL’, ‘CONTACTS’ & ‘EXPERIENCE’
Target Audience
. Young upwardly mobile families
Product Range
. Weekend Getaways
. International Travel packages
. Domestic Travel packages
. Hotel bookings
. Airline & Rail Ticketing
. Miscellaneous Travel Services
GLOBE HOPPERS – NEWLOOK OFFICES
Assuming that 350 odd square feet should be the optimum space required for such a venture, we are modeling the layout to accommodate speedy information dissemination, offer a variety of travel related aspects, separate promotions zone and yet maintain an appealing ambience.
GLOBE HOPPERS – ROLL OUT PLAN
The corner stone of the concept is to be able to have an outlet within arms reach of the target audience. In keeping with this, we have identified a roll out to encapsulate various categories of cities and towns and hope to achieve 100 outlets within three years.
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